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The President Rules! The Sena rues??


The Governor of Maharashtra, Shri Bhagat Singh Koshyari had earlier invited the BJP, the Shiv Sena
and the NCP in turns to form the next Government in Maharashtra. But BJP declined the offer. 
Neither the Sena nor the NCP were able to provide the confirmation (number of legislators) needed in the time granted. 
The Governor had no option but to declare President’s Rule in Maharashtra.

There is speculation meanwhile that the BJP and the NCP may be looking at a possible joint 
government. If so, the Sena can only regret its greed in asking BJP for more pieces of the pie

Controlling (Moderating) and flavouring our Communications to the occasion/ target audience often helps us in unseen ways. Had the Sena not been very strong/ adamant in its posturing/ Communications with the BJP, this situation may never have risen. Also it could have more easily managed to bounce back to the BJP. It is one thing to be firm about Communicating policies strongly. But when it comes to partnerships, being open/ accommodating helps us in the long run even when we need not be!

We would love to know What You Think….. about how the key players could have played their cards and how it will eventually pan out ?

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Got a ‘bhay’ (fear)? Get Gotabaya!

Srilanka has voted in former Defence Secretary Gotabaya Rajapaksa (credited with eliminating terror 
outfit LTTE, amidst charges too of Human Rights violations) as its new President. Srilankans have been
perturbed by the Easter terror attacks a few months ago and the current government’s perceived ‘inaction’.

The current administration (for various reasons) has not been able to ride on the wave that brought it to power. We need to be judicious in ‘what, when,why, where and how’ we Communicate – and also to ‘which’ of the stakeholders in the S.P.I.C.E.(TM) framework.

Not all voyages may end with sighting the Promised Land. But Leveraging professional guidance helps navigate troublesome waters and ensures the ship is back safely to shore. Also very importantly the Captain doesn’t return empty-handed.

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“Shared Power no Fad, this Vis(h) for real”: Shiv Sena


Reports are that the Shiv Sena led by Mr Uddhav Thackeray is talking to NCP 
Leader, Mr Sharad Pawar about sharing power in Maharashtra to form the next Government. Whatever we Do, or Do Not Do, we communicate something. That is both the Beauty and the Irony of Communications. The Shiv Sena has long been associated with policies and thoughts which were at loggerheads with those of the Congress Clan and its break-away out-fits like the Nationalist Congress Party. The changed posturing of the Shiv Sena may not go well with its support base. The Electorate that voted the Sena to be the second largest Party in the new Assembly may well look askance. We need to ensure our Actions (Active or passive) communicate the values and the purpose that the Brand promises.

#MahaGameOfThrones hashtag#maharashtraelections2019 hashtag#maharashtraassemblypolls hashtag#HadToSeNa

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Maharashtra Assembly – BJP’s Fadnavis: “Had to Se-Na”



The Governor of Maharashtra, Shri Bhagat Singh Koshyari had invited 
Shri Devendra Fadnavis to form the next government in Maharashtra.
 But since the election ally Shiv Sena is not budging on its demands, the BJP Leader has 
chosen not to accept the offer. Reports are on about the Sena talking to NCP 
Leader, Mr Sharad Pawar. One take away is that documenting agreements pre-poll or before the Project is flagged-off helps us avoid needless heart-burn/ embarrassment later on. Communication is a funny thing. Between friends or allies normally documenting communication could be a ticklish issue, but often in hindsight looks a wiser option.

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Ram ya Abram, Let’s Be Calm


In an hour, the Honourable Supreme Court of India is expected to announce its verdict on the Ram Janmabhoomi issue. One would expect that any decision of this nature cannot be 100% comforting to all the parties. One can only hope and appeal that we accept this decision and move on with the bigger task of Nation Building.