News is the single biggest commodity of modern civil society. It influences our thoughts/ behaviour to a large extent.
For the overwhelming majority, News is a way of Life. Studying it / sharing/ discussing/ laughing/ smiling with News items is a big Positive aspect, which outweighs the negative tidings that News sometimes unfortunately brings.
What if we could identify some elements of news that could be represented in a mature/ funny/ witty / thoughtful manner. If we could touch a chord with our take on news without hurting any sentiments…….what if these thoughtful/ tasteful/ tongue-in-cheek views become viral ………. with Social Media being what it is, brands riding on these nuggets could benefit. Why miss out?
Presenting the cost-effective positive publicity initiative…..