The Major Challenge One of the major challenges for Brand Owners is to get their Customers / stakeholders (even employees too) to talk about or share their Brand/s in the public domain…. in an interesting/ entertaining/ fun/ thoughtful/ positive manner….. Huge budgets may be spent on on-line/ off-line media (read one-way communication). But, unless Consumers/ Loyalists/ Fans keep the Brand active (positively), the spends may not be worth it. This is because, increasingly, the Advertisement/ Commercial is not what the Brand Owner pushes on traditional/ new-age media. It is the talk a Customer/ Prospect initiates and that which fellow Customers and Prospects hear, add, share in turn……
How is Your Brand doing? 1) How often is Your Brand (YB) talked about in the social media these days? 2) Is there room for improvement in the %age (mind) share of YB in the social media content? 3) How is YB being talked about? Does it capture the imagination of tomorrow’s customers in an interesting manner or is it no different from competing players (at least from the Customer’s perspective) 4) If YB is no different from competition, are we content maintaining status quo? 5) Is YB providing any opportunity/ platform currently for its Users/ Brand Loyalists to actively participate in promoting YB as a Brand? 5 a) If so, what is it/ how good is it/ and how long can it be leveraged? 5 b) If not, should I think about changing the situation? what are my options?
Enter VioorA newsCues – Your Brand has Mojo, news it !
NEWS is one of the biggest commodities of modern civil society. The opportunity available for the common citizen to make News and also the ability to share/ disseminate it with one’s own perspective (added) is one of the successes of Democratically/ Technologically egalitarian economies.
VioorA newsCues ticks most of the boxes that would be important for any Marketing Communication activity involving a brand/ offering. Not only does newsCues trigger conversation/ feedback in a fun/ interesting/ entertaining/ positive manner, it also creates a favourable impression about the Brand and triggers continuing positive association..
Stakeholders eagerly await what their Brand’s ‘Take’ would be, on any given day, on the news items that have recently unfolded.
While you could believe us in good faith on the above, you may also Contact Us for a free PoC (Proof of Concept). We would be happy to hear from you.
