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Haar Ya Na…. Jeet Tho ‘Maha’ Rashtra Bharat Ka! Democracy Dances on its Largest Stage!

election,assembly,india,democracy,haryana, bharat,corporate,communications,creative,employees,customers,brand,

The World’s Largest Democracy

Amidst the festivals/ rituals that India celebrates due to its ancient culture, are some processes/ systems. Those processes that it has cultivated as the torch-bearer of Democracy amongst the Emerging Economies/ Third World Nations etc. More than 150 Nations broke free of colonial rule in the 20th Century. (More than 60 of them from Great Britain alone). As a Nation we need to be proud of this.

Culture/ Traditions/ Processes/ Systems

Speaking of India’s democratic processes/ systems, one cannot help but wonder…….. Many individuals or groups are known on account of the culture/ values that they practice or some ‘mojo‘ they possess. For eg. Indians are warm/ hospitable and of course very democratic – we believe in free speech and can keep talking for the rest of the world too 🙂 ; Americans are seen as good marketers (left to them, they may even have branded and franchised the air we breathe 🙂 ), Germans excel at engineering, Africans are gifted athletes etc

If Countries and Communities can be positioned in stakeholders’ minds with some specific traits or behavioural patterns, why not our Brands or our Organizations? The larger Enterprises surely understand and benefit from this realization. However, a lot of mid-segment Enterprises and SMEs still do not leverage the power of Brand Creation, Positioning and Communication. Both with their Customers and their Employees.

We Communicate by what we do. Also by what we don’t.

We are seen by what we do. Our actions surely become the yardstick we are measured by. What is not very obvious is that we can also be judged by what we don’t do.

Being observed doing the right things increases our Brand Value. Avoiding incorrect/ unethical behaviour does not provide immediate benefits. But it is an insurance from getting caught doing the wrong things. Tiger Woods’ reputation and his Brand Value plunged after his indiscretions became public knowledge.

What are we communicating with the S.P.I.C.E. of our lives?

It is quite possible that some of us may not have paid much attention to our Communications. If not with our Government Stakeholders or the General Public, at least our Customers and Employees should be on our minds. And more importantly, we should be in theirs. Regular thoughtful Communication with Customers and Employees will enable them to appreciate our Brand. It is never a bad time to take a look/ re-look at our Communications Strategy. We are what we Communicate. The Gurus may also state…We Are, if, We Communicate!

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Freedom From the Fear of Failure


The Nation gets into its 73rd Independence Day and we are reminded of the huge sacrifices made by thousands who made India’s Independence possible. For every known leader (who is at least a footnote in History, if not an entire Book by himself/ herself), we have hundreds of unsung heroes/ heroines who gave up all that they had…. including family/ income/ wealth/ youth just for the Vision of an Independent India.

Friends and relatives of our freedom-fighters would have tried to reason with them…… “How does it matter, whether it is Ram or Ravanan who rules? Why are you bothered? What difference can you alone make?” The kith and kin may have been sincere in their pleas…. In any case, many of these initial ‘nay-sayers’ would also have started supporting the freedom struggle morally/ materially/ financially. Else it may not have been possible for many of the freedom fighters to continue in the Independence movement. But it is to the credit of our Independence seekers that they plunged into the struggle in the first place, without much hope or anticipation of help. Continuing generations of Indians are indebted to these self-less samurais.

Similarly, most businesspersons by their very nature, take risks akin to the huge odds that our freedom fighters took, away from their comfort zones. As India progresses towards the $5 Trillion GDP Economy mark, a lot of heroes and heroines will be needed. Whether big or small, farmers or product manufacturers or service providers, entrepreneurs or intra-preneurs, old age or new age domains, Business Brave-Hearts will be needed. Businesses also generate prosperity for more by generating more employment opportunities.

Likewise, students/ professionals/ artists et al need to break the shackles of the fear of failure. May they be encouraged to follow their passion and contribute to society and the economy in the manner best suited to their strengths/ tendencies. May they not be haunted by fear of parental or societal criticism.

On this Independence Day, let us pray for all our warriors. May they forge ahead without much fear of failure. If at all this fear is needed, it should just be as a catalyst for them to take necessary risk-mitigating steps. Into the Days ( of Freedom from the Fear of Failure), may our Knights across the spectrum, wake…!

Jai Hind!

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Work As Art


Work is Worship

We are used to the idiom ‘Work is Worship’. But unless one is a very fervidly religious kind of person, even the imagery of worship may not really enthuse. Yes, Worship is a good example to instil a sense of duty/ discipline. It also held true for centuries and maybe continued till a few decades ago. The old age economies till some time back, by their very nature, offered little scope for variation/ innovation. For the vast majority, an idiom like Work is Worship was needed to numb their ‘doubting intellect’ and get them to work. Just as one did not question God or the various rituals the Clergy-led Establishment followed in God’s name, one could not question Work however soul-sapping its mundanity could be.

Of course, there would always be a small percentage of creative and innovative individuals who had/ have made progress possible, technologically or process-wise. They rise above their circumstances/ situation etc due to their internal drive and with a little luck, perhaps.

Creativity, the Differentiator in the Work place

There is an urgent need to look beyond Work as Worship or duty (barring certain necessary/ critical functions like medical/ social services).  There is also increasing realisation about the importance of Creativity in the work place…… and the need to infuse more of it. Creativity whenever possible, wherever possible, however possible, by whomsoever possible.

The more evolved/ innovative enterprises are continuously working on mechanisms to facilitate the above. Even broad-minded Hospitals/ Healthcare organisations increasingly embrace new concepts in typically age-old services/ practices.

Work As Art – the New Paradigm

Imagine a Corporate Culture where Work (of any kind) is seen as Art. Imagine the way any worker/ employee/ manager/ consultant/ CXO is expected to work. Besides other human/ humane attributes, imagine, these contributors being encouraged to look at his/ her work contributions as (a form of) Art. Imagine the decision makers creating the Ambience necessary to reinforce this belief. Imagine each element of the Work force vying with the other in good spirit to showcase more creativity in the most (seemingly) mundane of tasks or processes. Would not that be Utopia at Work?

Let your Walls Sing. May Your Desk Inspire.



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No Glass (Ceiling) Stops Class. ShEO.

CXO, CEO, Poet, Philosopher, Writer,Leader,Artist, Thought, Opinion, Appeal, Appealing,Quotes, Leadership,Catalysts, Catalyst, Vioora, Life, Meaningful, Spiritual, Management, Wisdom, Proverb, Quotable, Photo, Elegant, Frame, Glass, Ethical, IQ, EI, Poster, Hanging, Display, Artwork, Decor,world,confidence,hanging,frame,glass,ceiling,class,stops,artist,producer,director,doctor,mother,woman,female,empowerment,liberation,liberated,soft,power,diversity,women's,day,international,IWD,March,8th,8,

No Glass Stops Class

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The world is your mirror…Reflect! Inspirational Message in an Elegant Glass frame with ‘Gold’ border

dive,in,divine,divinity,within,soul,brahman, aham,brahmasmi,asmi,brahma,,

dive,in,divine,divinity,within,soul,brahman, aham,brahmasmi,asmi,brahma,,
The world is your mirror…Reflect! Inspirational Message in an Elegant Glass frame with ‘Gold’ border

  • Elegant Glass Frame 6 in x 8 in (15 cms x 20 cms) – Gold Border
  • Message/ Creative printed with Golden background on High Quality 300 GSM Metallic Paper.
  • Sleek & Strong Metal Stand (occupies minimal space)
  • Safe and Secure packing (photo/s attached). 
  • Observation: Light falling on VioorA DeskOde gives a magical sheen to the message.
  • At VioorA, we work to ensure that product information is correct and the products that we design and sell with love give you the same/ more pleasure while using. We will be happy to assist you with any information that you may need to help make an informed purchase.