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Freedom From the Fear of Failure


The Nation gets into its 73rd Independence Day and we are reminded of the huge sacrifices made by thousands who made India’s Independence possible. For every known leader (who is at least a footnote in History, if not an entire Book by himself/ herself), we have hundreds of unsung heroes/ heroines who gave up all that they had…. including family/ income/ wealth/ youth just for the Vision of an Independent India.

Friends and relatives of our freedom-fighters would have tried to reason with them…… “How does it matter, whether it is Ram or Ravanan who rules? Why are you bothered? What difference can you alone make?” The kith and kin may have been sincere in their pleas…. In any case, many of these initial ‘nay-sayers’ would also have started supporting the freedom struggle morally/ materially/ financially. Else it may not have been possible for many of the freedom fighters to continue in the Independence movement. But it is to the credit of our Independence seekers that they plunged into the struggle in the first place, without much hope or anticipation of help. Continuing generations of Indians are indebted to these self-less samurais.

Similarly, most businesspersons by their very nature, take risks akin to the huge odds that our freedom fighters took, away from their comfort zones. As India progresses towards the $5 Trillion GDP Economy mark, a lot of heroes and heroines will be needed. Whether big or small, farmers or product manufacturers or service providers, entrepreneurs or intra-preneurs, old age or new age domains, Business Brave-Hearts will be needed. Businesses also generate prosperity for more by generating more employment opportunities.

Likewise, students/ professionals/ artists et al need to break the shackles of the fear of failure. May they be encouraged to follow their passion and contribute to society and the economy in the manner best suited to their strengths/ tendencies. May they not be haunted by fear of parental or societal criticism.

On this Independence Day, let us pray for all our warriors. May they forge ahead without much fear of failure. If at all this fear is needed, it should just be as a catalyst for them to take necessary risk-mitigating steps. Into the Days ( of Freedom from the Fear of Failure), may our Knights across the spectrum, wake…!

Jai Hind!

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NoFail (on clay) Nadal – Champions DoMimic Thiemselves


In an outcome that repeated last year’s French Open final, Rafael Nadal wins his 18th Grand Slam at Roland Garros. Like last year, he defeated Dominic Thiem again for his 12th Grand Slam title on Clay. He is now only two Grand Slams wins behind Roger Federer.

Champions are Champions because they keep at it without fatigue. Repeating their labours, practicing, mimicking themselves….

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Burj Khalifa salutes NZ PM


The Major Challenge One of the major challenges for Brand Owners is to get their Customers / stakeholders (even employees too) to talk about or share their Brand/s in the public domain…. in an interesting/ entertaining/ fun/ thoughtful/ positive manner….. Huge budgets may be spent on on-line/ off-line media (read one-way communication). But, unless Consumers/ Loyalists/ Fans keep the Brand active (positively), the spends may not be worth it. This is because, increasingly, the Advertisement/ Commercial is not what the Brand Owner pushes on traditional/ new-age media. It is the talk a Customer/ Prospect initiates and that which fellow Customers and Prospects hear, add, share in turn……

How is Your Brand doing? 1) How often is Your Brand (YB) talked about in the social media these days? 2) Is there room for improvement in the %age (mind) share of YB in the social media content? 3) How is YB being talked about? Does it capture the imagination of tomorrow’s customers in an interesting manner or is it no different from competing players (at least from the Customer’s perspective) 4) If YB is no different from competition, are we content maintaining status quo? 5) Is YB providing any opportunity/ platform currently for its Users/ Brand Loyalists to actively participate in promoting YB as a Brand? 5 a) If so, what is it/ how good is it/ and how long can it be leveraged? 5 b) If not, should I think about changing the situation? what are my options?

Enter VioorA newsCues – Your Brand has Mojo, news it !
NEWS is one of the biggest commodities of modern civil society. The opportunity available for the common citizen to make News and also the ability to share/ disseminate it with one’s own perspective (added) is one of the successes of Democratically/ Technologically egalitarian economies.

VioorA newsCues ticks most of the boxes that would be important for any Marketing Communication activity involving a brand/ offering. Not only does newsCues trigger conversation/ feedback in a fun/ interesting/ entertaining/ positive manner, it also creates a favourable impression about the Brand and triggers continuing positive association..
Stakeholders eagerly await what their Brand’s ‘Take’ would be, on any given day, on the news items that have recently unfolded.

While you could believe us in good faith on the above, you may also Contact Us for a free PoC (Proof of Concept). We would be happy to hear from you.

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26 Jun 2018- Show the Arabia anew. She Drives, Arrives era. Howdy, Saudi Arabia


VioorA provides Brands with a nice VEHICLE.
options available for various flavours, erudition levels, pro/anti establishment/ neutral…….

Politics/ Economy/ Business/ Sports/ Health/ Environment/ Science

Choose the one, your brand wishes to communicate with…..
newsCues helps your Brand increase/ build/ project its mojo. Get Your Brand here

VIOORA newsCues – Your Brand has mojo. News It!