Srilanka has voted in former Defence Secretary Gotabaya Rajapaksa (credited with eliminating terror outfit LTTE, amidst charges too of Human Rights violations) as its new President. Srilankans have been perturbed by the Easter terror attacks a few months ago and the current government’s perceived ‘inaction’.
The current administration (for various reasons) has not been able to ride on the wave that brought it to power. We need to be judicious in ‘what, when,why, where and how’ we Communicate – and also to ‘which’ of the stakeholders in the S.P.I.C.E.(TM) framework.
Not all voyages may end with sighting the Promised Land. But Leveraging professional guidance helps navigate troublesome waters and ensures the ship is back safely to shore. Also very importantly the Captain doesn’t return empty-handed.
