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If Your Messages Matter, Make Messages Memorable.

Have you ever wondered ? Why some brands seem to have better share of mind, which over a period of time translates to better share of the Customer’s wallet. We associate good vibes very directly with these brands as ‘bringers’ of positivity or as even as ‘removers’ of negativity. The Indian Premier League, the Indian T20 Cricket ‘Festival’ is a nice example of the former. The Life Insurance Corporation of India, the LIC helps by reducing the (monetary pain) of a dear one’s loss. Hence it too enjoys good brand equity.

We are, as individuals a bundle of ideas, thoughts, feelings etc. Personally or professionally, we also engage with businesses as persons or as brands. We prefer engaging with those brands or personalities that better appeal to our sensibilities. We love talking about those entities whose actions and communications (action is a great communication tool in itself) are behaviours we love and applaud.

One Life To Live – 100% Cotton T- Shirt – White Colour . T-Shirts For Both Men & Women with Size Options. Click To Choose.

VioorA DressQuote – Walk The Thought

At VioorA, we believe that what we essentially communicate are… our thoughts, feelings, values, hopes, ideas, emotions etc. Hence Brands that Make their Messages Memorable have a much better chance of getting good share of their customers’ minds. If you are a ‘Evolved Consumer’, as many coffee-drinkers surely are, you may wish to use more natural products. Especially in food, you may wish to avoid items/ brands that use Additives/ Preservatives/ Stabilizers to increase the shelf-life of their products.

The chemicals as above will have their say in due course, however safe the product marketers/ consumers wish them to be. Hence many consumers may prefer a brand like Kaaveri Coffee that promises 100% natural processing/ brewing of their coffee products. Kaaveri can thus easily differentiate itself from competition based on this 100% natural USP.

A brand may be many things to a Consumer/ Customer. But one or a few things may be top of mind for their Consumers. For Kaaveri Coffee, it could be being 100% natural, with no additives/ preservatives/ stabilizers. Kaaveri’s USP maybe NO ASP. For many hundreds of Indians who would not or could not have flown their entire lives, Air Deccan would be the brand that literally gave wings to them, by exhorting them to SimplyFly.

What Is Your Message? The message (about yourself) that you wish to communicate to your circle of family/ friends/ associates etc. If you own a brand, what is the message you wish to communicate about it? We would be happy to note your thoughts …..

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VioorA adds music to your notes and communication.


Notes add Music to our Lives. VioorA adds music to your notes and communication.

Under the broader spectrum of Corporate Communications, we work on

Ambience Art,

Brand Balladry

Corporate Gifting

Dialogues by Design.

VioorA Ambience, VioorA AssemPlify, VioorA HeadLight, VioorA SalesStory, VioorA wowNow are some of the products/services that we offer.

Leverage ……

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Bigotry, Racism, Prejudice. Am I away or still in their sway?

racism, bigotry, prejudice,bias, decision,making,leadership, manager, vioora, catalysts,

While most of us may wish to believe that we are free from any bigotry/ prejudice / bias, these thoughts may be fare more deep rooted. Hence adopting an ‘holier than thou’ stance may not be beneficial in the true sense.

A better way forward could be to accept there could be gaps and work towards ironing them out. There could still be some irreconcilable situations. For example: One may have a person from another faith as a best friend or a business partner. But marrying him or her may not be practical or possible for one reason or the other.  Such situations are still possible and acceptable.

But treating  one person differently from another just on the basis of his or her denomination (gender/ race/ religion etc) is a different ball game altogether. It would be really nice if everyone can touch his/ her heart and vouch ‘All Clear’.