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Secure Data or SeeUR Data – Privacy under Cloud?

We assume our data (including surfing patterns) is our own and it is safe. We may have some knowledge that our data is being used by Technology Service Providers (for genuine software related purposes as claimed by them). A few of us may even be aware of other entities whose business models is to ‘scrap’ and garner more detailed information about users online. Those agitated by this may even get more bellicose when these entities call themselves ‘Data Enrichment Companies'(DECs).