Reports are that the Shiv Sena led by Mr Uddhav Thackeray is talking to NCP Leader, Mr Sharad Pawar about sharing power in Maharashtra to form the next Government. Whatever we Do, or Do Not Do, we communicate something. That is both the Beauty and the Irony of Communications. The Shiv Sena has long been associated with policies and thoughts which were at loggerheads with those of the Congress Clan and its break-away out-fits like the Nationalist Congress Party. The changed posturing of the Shiv Sena may not go well with its support base. The Electorate that voted the Sena to be the second largest Party in the new Assembly may well look askance. We need to ensure our Actions (Active or passive) communicate the values and the purpose that the Brand promises.
The Nation gets into its 73rd Independence Day and we are reminded of the huge sacrifices made by thousands who made India’s Independence possible. For every known leader (who is at least a footnote in History, if not an entire Book by himself/ herself), we have hundreds of unsung heroes/ heroines who gave up all that they had…. including family/ income/ wealth/ youth just for the Vision of an Independent India.
Friends and relatives of our freedom-fighters would have tried to reason with them…… “How does it matter, whether it is Ram or Ravanan who rules? Why are you bothered? What difference can you alone make?” The kith and kin may have been sincere in their pleas…. In any case, many of these initial ‘nay-sayers’ would also have started supporting the freedom struggle morally/ materially/ financially. Else it may not have been possible for many of the freedom fighters to continue in the Independence movement. But it is to the credit of our Independence seekers that they plunged into the struggle in the first place, without much hope or anticipation of help. Continuing generations of Indians are indebted to these self-less samurais.
Similarly, most businesspersons by their very nature, take risks akin to the huge odds that our freedom fighters took, away from their comfort zones. As India progresses towards the $5 Trillion GDP Economy mark, a lot of heroes and heroines will be needed. Whether big or small, farmers or product manufacturers or service providers, entrepreneurs or intra-preneurs, old age or new age domains, Business Brave-Hearts will be needed. Businesses also generate prosperity for more by generating more employment opportunities.
Likewise, students/ professionals/ artists et al need to break the shackles of the fear of failure. May they be encouraged to follow their passion and contribute to society and the economy in the manner best suited to their strengths/ tendencies. May they not be haunted by fear of parental or societal criticism.
On this Independence Day, let us pray for all our warriors. May they forge ahead without much fear of failure. If at all this fear is needed, it should just be as a catalyst for them to take necessary risk-mitigating steps. Into the Days ( of Freedom from the Fear of Failure), may our Knights across the spectrum, wake…!
VioorA provides Brands with a nice VEHICLE.
options available for various flavours, erudition levels, pro/anti establishment/ neutral…….
Politics/ Economy/ Business/ Sports/ Health/ Environment/ Science
Choose the one, your brand wishes to communicate with…..
newsCues helps your Brand increase/ build/ project its mojo. Get Your Brand here
VIOORA newsCues – Your Brand has mojo. News It!