The World’s Largest Democracy
Amidst the festivals/ rituals that India celebrates due to its ancient culture, are some processes/ systems. Those processes that it has cultivated as the torch-bearer of Democracy amongst the Emerging Economies/ Third World Nations etc. More than 150 Nations broke free of colonial rule in the 20th Century. (More than 60 of them from Great Britain alone). As a Nation we need to be proud of this.
Culture/ Traditions/ Processes/ Systems
Speaking of India’s democratic processes/ systems, one cannot help but wonder…….. Many individuals or groups are known on account of the culture/ values that they practice or some ‘mojo‘ they possess. For eg. Indians are warm/ hospitable and of course very democratic – we believe in free speech and can keep talking for the rest of the world too 🙂 ; Americans are seen as good marketers (left to them, they may even have branded and franchised the air we breathe 🙂 ), Germans excel at engineering, Africans are gifted athletes etc
If Countries and Communities can be positioned in stakeholders’ minds with some specific traits or behavioural patterns, why not our Brands or our Organizations? The larger Enterprises surely understand and benefit from this realization. However, a lot of mid-segment Enterprises and SMEs still do not leverage the power of Brand Creation, Positioning and Communication. Both with their Customers and their Employees.
We Communicate by what we do. Also by what we don’t.
We are seen by what we do. Our actions surely become the yardstick we are measured by. What is not very obvious is that we can also be judged by what we don’t do.
Being observed doing the right things increases our Brand Value. Avoiding incorrect/ unethical behaviour does not provide immediate benefits. But it is an insurance from getting caught doing the wrong things. Tiger Woods’ reputation and his Brand Value plunged after his indiscretions became public knowledge.
What are we communicating with the S.P.I.C.E. of our lives?
It is quite possible that some of us may not have paid much attention to our Communications. If not with our Government Stakeholders or the General Public, at least our Customers and Employees should be on our minds. And more importantly, we should be in theirs. Regular thoughtful Communication with Customers and Employees will enable them to appreciate our Brand. It is never a bad time to take a look/ re-look at our Communications Strategy. We are what we Communicate. The Gurus may also state…We Are, if, We Communicate!
In an outcome that repeated last year’s French Open final, Rafael Nadal wins his 18th Grand Slam at Roland Garros. Like last year, he defeated Dominic Thiem again for his 12th Grand Slam title on Clay. He is now only two Grand Slams wins behind Roger Federer.
Champions are Champions because they keep at it without fatigue. Repeating their labours, practicing, mimicking themselves….
The Major Challenge One of the major challenges for Brand Owners is to get their Customers / stakeholders (even employees too) to talk about or share their Brand/s in the public domain…. in an interesting/ entertaining/ fun/ thoughtful/ positive manner….. Huge budgets may be spent on on-line/ off-line media (read one-way communication). But, unless Consumers/ Loyalists/ Fans keep the Brand active (positively), the spends may not be worth it. This is because, increasingly, the Advertisement/ Commercial is not what the Brand Owner pushes on traditional/ new-age media. It is the talk a Customer/ Prospect initiates and that which fellow Customers and Prospects hear, add, share in turn……
How is Your Brand doing? 1) How often is Your Brand (YB) talked about in the social media these days? 2) Is there room for improvement in the %age (mind) share of YB in the social media content? 3) How is YB being talked about? Does it capture the imagination of tomorrow’s customers in an interesting manner or is it no different from competing players (at least from the Customer’s perspective) 4) If YB is no different from competition, are we content maintaining status quo? 5) Is YB providing any opportunity/ platform currently for its Users/ Brand Loyalists to actively participate in promoting YB as a Brand? 5 a) If so, what is it/ how good is it/ and how long can it be leveraged? 5 b) If not, should I think about changing the situation? what are my options?
Enter VioorA newsCues – Your Brand has Mojo, news it !
NEWS is one of the biggest commodities of modern civil society. The opportunity available for the common citizen to make News and also the ability to share/ disseminate it with one’s own perspective (added) is one of the successes of Democratically/ Technologically egalitarian economies.
VioorA newsCues ticks most of the boxes that would be important for any Marketing Communication activity involving a brand/ offering. Not only does newsCues trigger conversation/ feedback in a fun/ interesting/ entertaining/ positive manner, it also creates a favourable impression about the Brand and triggers continuing positive association..
Stakeholders eagerly await what their Brand’s ‘Take’ would be, on any given day, on the news items that have recently unfolded.
While you could believe us in good faith on the above, you may also Contact Us for a free PoC (Proof of Concept). We would be happy to hear from you.